1. Introduction
This Privacy Policy describes how paranjapetownship.com ("the Website", "we", "us", "our") collects, uses, stores, and protects information that you provide when using our website. The Website is operated by PropSmart Realty, the authorised marketing partner for Paranjape Schemes (Construction) Ltd. for the Paranjape Forest Trails township project located at Bhugaon, Paud Road, Pune West.
By accessing or using this website, you consent to the data practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the website immediately.
This policy is governed by the Information Technology (Amendment) Act, 2008 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, applicable in India.
2. Information We Collect
2.1 Information You Provide Directly
When you interact with our website — particularly when submitting property enquiry forms or contact forms — you may provide the following personal data:
- Full name
- Email address
- Phone number (for call / WhatsApp follow-up)
- Budget range and property preferences (plot, apartment, villa)
- Preferred enclave or unit type
- Any messages, questions, or special requirements submitted via forms
Submission of this information is entirely voluntary. However, without it, we may not be able to respond to your enquiry effectively.
2.2 Information Collected Automatically
When you visit our website, certain technical data is collected automatically by our analytics tools:
- Browser type, version, and language preference
- IP address (anonymized by Google Analytics)
- Pages visited, time spent, and navigation path on the website
- Device type (mobile, tablet, desktop) and operating system
- Referring website or search term that brought you to us
- Geographic region at city/country level (not precise GPS location)
- Cookies set by Google Analytics and essential website functionality
This data is collected in aggregate and is used solely to improve the website experience. We do not link anonymized analytics data to individual identities.
3. How We Use Your Information
The personal data you share with us is used exclusively for the following purposes:
- Responding to enquiries: To contact you via phone, WhatsApp, or email to address your property enquiry.
- Scheduling site visits: To arrange guided visits to Paranjape Forest Trails, Bhugaon.
- Sharing property information: To send you brochures, floor plans, price lists, and RERA-registered documents relevant to your enquiry.
- Follow-up communication: To follow up on your interest via calls or messages, within a reasonable period.
- Website analytics: To understand aggregate usage patterns and improve content, navigation, and performance.
- Legal compliance: To comply with applicable Indian laws and RERA regulations if required.
4. Third-Party Services
We use a small number of third-party service providers who may process data on our behalf. Each is bound by their own privacy policies:
4.1 Google Analytics 4 (GA4)
We use Google Analytics 4 to understand how visitors use our website. GA4 collects anonymized usage data including page views, session duration, device type, and approximate geography. IP addresses are anonymized by default. This data is processed by Google Ireland Ltd. and stored on Google servers.
Google's Privacy Policy: https://policies.google.com/privacy
You can opt out of GA4 tracking using the Google Analytics Opt-out Browser Add-on.
4.2 FormSubmit
Property enquiry and contact forms on this website use FormSubmit.co to route form submissions to our designated email address. FormSubmit processes submitted form data (name, phone, email, message) to facilitate this delivery. Submissions are not stored by FormSubmit beyond the delivery period.
FormSubmit's Privacy Policy: https://formsubmit.co/privacy
4.3 Cloudflare
This website uses Cloudflare for performance optimization, content delivery (CDN), and security services including DDoS protection. Cloudflare may process visitor IP addresses and set security cookies. Data is processed in accordance with Cloudflare's standard data processing agreement.
Cloudflare's Privacy Policy: https://www.cloudflare.com/privacypolicy/
4.4 Google Ads & Conversion Tracking
We use Google Ads (Google LLC) conversion tracking (Conversion ID: AW-17430583486) to measure the effectiveness of our digital advertising campaigns and remarketing initiatives. When you submit an enquiry form or click to contact us via WhatsApp or phone, Google Ads may set cookies (such as _gcl_aw) and receive pseudo-anonymized (SHA-256 hashed) conversion signals (Enhanced Conversions) to attribute interactions accurately.
Google Ads Privacy Policy: https://policies.google.com/technologies/ads
You can customize or opt out of personalized Google Ads by visiting the Google Ad Settings Portal or the Network Advertising Initiative Opt-Out Tool.
4.5 Statutory MahaRERA & Developer Disclosures
Paranjape Forest Trails is an integrated township developed by Paranjape Schemes (Construction) Ltd (PSCL). Marketing, advisory, and customer assistance are facilitated in coordination with PropSmart Realty, an authorized strategic marketing and real estate agency (MahaRERA Agent Registration No: A031262401295). All projects are registered under Maharashtra Real Estate Regulatory Authority (MahaRERA Project Reg. Nos: P52100053834, P52100031560, P52100048536, P52100079518, P52100053310, P52100077686, P52100055711, P52100052124). Customer enquiry data is shared strictly for official scheduling of site visits, RERA documentation delivery, and transaction processing.
6. Data Storage & Security
We take reasonable technical and administrative steps to protect your personal data from unauthorized access, loss, or misuse:
- Form submissions are delivered securely to our encrypted Google Workspace (Gmail) account via FormSubmit over HTTPS.
- Website transmission is secured using SSL/TLS encryption (HTTPS). Look for the padlock icon in your browser address bar.
- No financial data is collected or stored. We do not handle credit card details, bank information, or payment transactions.
- Data retention: Enquiry data (name, phone, email) is retained for up to 24 months from the date of submission for follow-up and business purposes. After this period, data is deleted from our systems.
- Access control: Only authorised team members at PropSmart Realty have access to enquiry data. Access is restricted by password-protected accounts.
7. Your Rights
You have the following rights with respect to your personal data held by us:
📋 Right to Access
Request a copy of the personal information we hold about you.
✏️ Right to Correction
Request correction of inaccurate or incomplete information we hold about you.
🗑️ Right to Deletion
Request deletion of your personal data from our records ('right to be forgotten').
🚫 Right to Opt-Out
Unsubscribe from marketing communications at any time, with immediate effect.
📦 Right to Portability
Request your data in a commonly-used, machine-readable format.
⚠️ Right to Withdraw Consent
Withdraw consent for processing at any time without affecting prior lawful processing.
To exercise any of these rights, please email us at: propsmartrealty@gmail.com with the subject line "Privacy Request — [Your Name]". We will respond within 30 days. We may need to verify your identity before processing your request.
8. Children's Privacy
This website and its services are intended for adults (18 years and above) who are prospective property buyers or investors. We do not knowingly collect personal information from individuals under the age of 18.
If you are a parent or guardian and believe that your child has submitted personal data to us, please contact us immediately at propsmartrealty@gmail.com and we will promptly delete such information.
9. Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. When changes are made:
- The updated policy will be posted on this page at paranjapetownship.com/privacy-policy/
- The Effective Date at the top of this page will be updated to reflect the revision date
- For material changes that significantly affect your rights, we may notify users through a prominent notice on the homepage
Your continued use of the website following the posting of changes constitutes your acceptance of the revised policy. We encourage you to review this page periodically.
10. Contact Us
For any questions, concerns, or requests related to this Privacy Policy or the handling of your personal data, please contact:
We aim to respond to all privacy-related queries within 30 working days. For urgent matters, please call us directly.
Interested in plots, apartments, or villas at Bhugaon? Browse our enclaves: